Google Flights

Google Flights

Google Flights let’s you book a round trip, one way trip, or multi-city trek to your favorite destination and lets you purchase tickets through third party suppliers.

The really neat thing about Google Flights is that you can search for flights based on things like a particular time range or a certain budget.  In the graphic above you can see I’ve restricted flights from ALL NY airports to SFO to less than $950.  So that includes LGA, JFK and so on.   Also the destination can be open-ended.  So you can click the Flight Search map and then refine your search with filters to see where you can go within certain time and cash limits.  So you can say, “What places can I visit within two hours for less than $150.”

What do Google’s competitors think?   Robert Birge, Chief Marketing Officer for Kayak said

We’re confident in our ability to compete, and we believe our flight search technology is superior.  We recognize Google is a formidable competitor but they haven’t been successful in every vertical they’ve entered.’

So Kayak isn’t worried but should Expedia and Orbitz fear? I don’t know, but one thing is for sure, Google Flights is very easy to use because the interface is clean and fast.  I think Google’s competitors should be on alert.

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